WHAT WORKS IN VIDEO DISTRIBUTION

Step one is making a great video. Step two is getting the video seen. Millions of people every day seek out and watch video on search engines, popular Web sites and video sites like YouTube. A well executed distribution strategy is the best way to reach viewers and generate return on the video production investment.

THREE DISTRIBUTION TIPS TO INCREASE VIEWERSHIP

Make it social: Videos start conversations between friends, family and colleagues. Increase visibility by allowing users to share video via email, social networks, blogs and Web sites. Accomplish this by ensuring that the video player includes an “email to a friend” functionality, embed code and compatibility with the most popular social networks.

Make it searchable: Search engines are being reinvented with the advent of universal search and Video Search Engine Optimization (VSEO). Video, news, blogs, books and more are now returned within typical Web results. This means that your video can reach people right when they’re looking for you – and make you stand out from the rest of the competition.

Put it everywhere: Millions of people a day are watching video around the Internet and the vast majority of them aren’t doing it on your Web site. They are watching video on YouTube, iTunes, Viddler, Yahoo and a host of other sites. Implementing a comprehensive video distribution strategy leverages those sites by putting your video in front of people looking for video related to your service, destination or product.